55
coat hooks with shelf
Worth a lookShows a sweet-spot price point ($22.69 avg), but soft demand (-37.5% this quarter) keeps it on the watch list.
Avg price
Great£22.69avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great£7.58–£48.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good573.74avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£45K£45K/yr · 155K searches
Growth
Bad-37.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand