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coat hangers
Launch itA $4.7M/yr market growing +11.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible£4.7M£4.7M/yr · 4.4M searches
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.78avg listing price — sweet spot $15–$100
Review moat
Bad26,734.72avg incumbent reviews — the moat a new listing must climb
Price range
Bad£4.50–£16.61cheapest to priciest tracked listing — scored on the share inside $15–$100