42
clear money box
Skip itPrices mostly outside the sweet spot ($6.05–$13.85) — this niche doesn't clear our bar today.
Review moat
Great132.25avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.35avg listing price — sweet spot $15–$100
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Market size
Bad£29K£29K/yr · 49K searches
Price range
Bad£6.05–£13.85cheapest to priciest tracked listing — scored on the share inside $15–$100