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cigarette papers for roll ups
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Review moat
Good1,416.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay£242K£242K/yr · 170K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.71avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.91–£9.69cheapest to priciest tracked listing — scored on the share inside $15–$100