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cigar case
Worth a lookShows a thin review moat (164 avg reviews), but a small market ($27K/yr) keeps it on the watch list.
Review moat
Great163.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.17avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.81–£37.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£27K£27K/yr · 123K searches