56
christening decorations
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Review moat
Great236.05avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Growth
Okay+18.6%90-day search growth — must beat 0% to launch
Price range
Okay£1.80–£25.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.87avg listing price — sweet spot $15–$100
Market size
Bad£42K£42K/yr · 205K searches
Signals No Dominant Brand