42
chocolate making kit
Skip itSoft demand (-41.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.92avg listing price — sweet spot $15–$100
Price range
Good£4.63–£32.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,891.42avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Bad£27K£27K/yr · 52K searches
Growth
Bad-41.0%90-day search growth — must beat 0% to launch