56
chilli plant
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great477.74avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Good+24.4%90-day search growth — must beat 0% to launch
Price range
Good£3.62–£28.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.11avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad£33K£33K/yr · 56K searches