50
chest
Worth a lookShows low returns (0.2%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great£51.73avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,180.37avg incumbent reviews — the moat a new listing must climb
Market size
Bad£86K£86K/yr · 298K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Price range
Bad£12.03–£517.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale