56
charity buckets with lids
Worth a lookShows a thin review moat (172 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great171.67avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great27%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.14avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay£3.50–£21.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Market size
Bad£87K£87K/yr · 153K searches