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champagne stoppers
Worth a lookShows searches that convert (14.6% search→purchase), but prices mostly outside the sweet spot ($4.07–$16.02) keeps it on the watch list.
Conversion
Incredible14.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,182.58avg incumbent reviews — the moat a new listing must climb
Growth
Okay+13.3%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay£171K£171K/yr · 159K searches
Avg price
Bad£7.38avg listing price — sweet spot $15–$100
Price range
Bad£4.07–£16.02cheapest to priciest tracked listing — scored on the share inside $15–$100