51
certificate paper
Worth a lookShows low returns (0.4%), but a small market ($45K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Review moat
Good512.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.15–£20.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.19avg listing price — sweet spot $15–$100
Market size
Bad£45K£45K/yr · 46K searches
Signals No Dominant Brand