65
cat spikes
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Review moat
Great456avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Growth
Good+43.8%90-day search growth — must beat 0% to launch
Avg price
Okay£10.63avg listing price — sweet spot $15–$100
Price range
Okay£4.14–£18.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£74K£74K/yr · 109K searches