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carpet beetle killer
Skip itSoft demand (-56.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.2%search→purchase rate — share of searches ending in a sale
Review moat
Good966.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£161K£161K/yr · 105K searches
Avg price
Okay£10.08avg listing price — sweet spot $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-56.0%90-day search growth — must beat 0% to launch
Price range
Bad£5.99–£13.95cheapest to priciest tracked listing — scored on the share inside $15–$100