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46

carnivorous plant soil

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Prices mostly outside the sweet spot ($4.31–$13.00) — this niche doesn't clear our bar today.

Market size 7Growth 69Conversion 95Competition 11Returns 99Price range 0Avg price 21Brand share 30Review moat 75Quality gap 63

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible12.2%

search→purchase rate — share of searches ending in a sale

Review moat

Great494.11

avg incumbent reviews — the moat a new listing must climb

Growth

Good+50.7%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Avg price

Bad£7.41

avg listing price — sweet spot $15–$100

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad£27K

£27K/yr · 30K searches

Price range

Bad£4.31–£13.00

cheapest to priciest tracked listing — scored on the share inside $15–$100