50
cappuccino cups
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($51K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great£17.28avg listing price — sweet spot $15–$100
Price range
Great£7.49–£42.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,148.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£51K£51K/yr · 232K searches
Growth
Bad-23.7%90-day search growth — must beat 0% to launch