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candle snuffer
Skip itSoft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great359.26avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.40avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 102K searches
Growth
Bad-56.6%90-day search growth — must beat 0% to launch
Price range
Bad£3.19–£13.35cheapest to priciest tracked listing — scored on the share inside $15–$100