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candle sand
Worth a lookShows low returns (0.5%), but soft demand (-62.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great164.97avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£5.57–£28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.76avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£122K£122K/yr · 295K searches
Growth
Bad-62.4%90-day search growth — must beat 0% to launch