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can opener
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.0M£2.0M/yr · 1.8M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,275.35avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.13avg listing price — sweet spot $15–$100
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.09–£13.49cheapest to priciest tracked listing — scored on the share inside $15–$100