64
camp bed mattress
Worth a lookShows a sweet-spot price point ($33.53 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£33.53avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Price range
Great£7.48–£68.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Great+69.4%90-day search growth — must beat 0% to launch
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay2,731.03avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 95K searches
Signals No Dominant Brand