50
cali packs 3.5g
Worth a lookShows low returns (0.4%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great244.11avg incumbent reviews — the moat a new listing must climb
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.70avg listing price — sweet spot $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£2.77–£24.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£99K£99K/yr · 200K searches
Growth
Bad-20.1%90-day search growth — must beat 0% to launch