60
cake stand with dome lid
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great285.18avg incumbent reviews — the moat a new listing must climb
Avg price
Great£19.47avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Price range
Great£7.38–£38.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£187K£187K/yr · 357K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-36.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand