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butane gas canisters
Launch itA $1.2M/yr market growing +16.3% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.2M searches
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.82avg listing price — sweet spot $15–$100
Price range
Good£5.70–£38.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,721.81avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.3%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality