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brown baubles
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Review moat
Great123.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good£13.87avg listing price — sweet spot $15–$100
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£7.23–£20.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Returns
Okay4.5%return rate — above 5% kills the launch gate
Competition
Bad76%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£16K£16K/yr · 95K searches
Signals Low Review Barrier