57
bride to be sash
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Incredible83.83avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+41.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.39avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 90K searches
Price range
Bad£2.32–£9.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand