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Worth a look

Shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 64Conversion 79Competition 89Returns 97Price range 0Avg price 14Brand share 96Review moat 95Quality gap 45

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Review moat

Great106.96

avg incumbent reviews — the moat a new listing must climb

Competition

Great26%

top-5 click share — an open shelf

Conversion

Great7.9%

search→purchase rate — share of searches ending in a sale

Growth

Good+43.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.21

avg listing price — sweet spot $15–$100

Market size

Bad£25K

£25K/yr · 61K searches

Price range

Bad£1.98–£14.14

cheapest to priciest tracked listing — scored on the share inside $15–$100