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brabantia washing line cover
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Growth
Good+31.9%90-day search growth — must beat 0% to launch
Avg price
Okay£10.93avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,592avg incumbent reviews — the moat a new listing must climb
Market size
Bad£94K£94K/yr · 64K searches
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£7.64–£14.17cheapest to priciest tracked listing — scored on the share inside $15–$100