46
boys bedding
Skip itSoft demand (-45.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great312.03avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good£13.45avg listing price — sweet spot $15–$100
Price range
Okay£7.59–£21.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£34K£34K/yr · 74K searches
Growth
Bad-45.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand