66
bottle cap gun
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Growth
Incredible+128.6%90-day search growth — must beat 0% to launch
Review moat
Great247.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.73avg listing price — sweet spot $15–$100
Market size
Bad£49K£49K/yr · 44K searches
Price range
Bad£5.37–£13.45cheapest to priciest tracked listing — scored on the share inside $15–$100