64
border fence
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great290.97avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.55avg listing price — sweet spot $15–$100
Price range
Great£4.19–£61.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£19K£19K/yr · 99K searches
Signals No Dominant Brand