40
bonsai soil
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,816.33avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Bad£7.75avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£52K£52K/yr · 54K searches
Price range
Bad£4.57–£16.58cheapest to priciest tracked listing — scored on the share inside $15–$100