50
blue table cloth
Worth a lookShows low returns (1.1%), but prices mostly outside the sweet spot ($1.74–$13.12) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,087.26avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.61avg listing price — sweet spot $15–$100
Market size
Bad£43K£43K/yr · 84K searches
Price range
Bad£1.74–£13.12cheapest to priciest tracked listing — scored on the share inside $15–$100