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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 12Conversion 76Competition 25Returns 98Price range 47Avg price 44Brand share 0Review moat 89Quality gap 22

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great219.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Okay£4.31–£24.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.22

avg listing price — sweet spot $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£56K

£56K/yr · 68K searches

Growth

Bad-25.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand