49
black shelves
Skip itSoft demand (-19.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£17.03avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Great2.0%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good£7.32–£26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,930.59avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay£122K£122K/yr · 287K searches
Growth
Bad-19.6%90-day search growth — must beat 0% to launch