57
black bin
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great£16.10avg listing price — sweet spot $15–$100
Price range
Great£5.71–£49.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,462.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay£129K£129K/yr · 199K searches
Growth
Bad-2.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand