42
bible verses in a jar
Skip itSoft demand (-59.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible40.57avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.26avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Price range
Bad£6.12–£16.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£13K£13K/yr · 20K searches
Growth
Bad-59.9%90-day search growth — must beat 0% to launch
Signals Low Review Barrier