58
bench cover
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Growth
Good+57.0%90-day search growth — must beat 0% to launch
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,155.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.97avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Okay£6.18–£23.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£117K£117K/yr · 194K searches
Signals No Dominant Brand