57
behind sofa table
Worth a lookShows a sweet-spot price point ($40.72 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£40.72avg listing price — sweet spot $15–$100
Price range
Incredible£18.42–£91.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great169.88avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Bad£81K£81K/yr · 337K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale