52
beer hat
Worth a lookShows low returns (1.5%), but a small market ($22K/yr) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great383.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£13.67avg listing price — sweet spot $15–$100
Growth
Good+40.2%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£8.92–£23.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£22K£22K/yr · 52K searches
Signals No Dominant Brand