54
bedspread
Worth a lookShows low returns (1.4%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great£18.57avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Good£8.23–£32.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Good1,035.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Market size
Okay£127K£127K/yr · 1.2M searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale