66
bedside table
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible£2.2M£2.2M/yr · 8.0M searches
Avg price
Incredible£30.44avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great£8.55–£105.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,540.64avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale