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bedding plants
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Incredible14%top-5 click share — an open shelf
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good503.82avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.7%90-day search growth — must beat 0% to launch
Price range
Good£2.50–£31.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.16avg listing price — sweet spot $15–$100
Market size
Okay£164K£164K/yr · 511K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale