49
bed slats
Skip itSoft demand (-9.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great191.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great£18.53avg listing price — sweet spot $15–$100
Price range
Great£5.83–£61.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£129K£129K/yr · 353K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.3%90-day search growth — must beat 0% to launch