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52

bed cushion

Worth a look

Shows low returns (0.6%), but soft demand (-33.9% this quarter) keeps it on the watch list.

Market size 12Growth 8Conversion 20Competition 73Returns 97Price range 87Avg price 95Brand share 56Review moat 69Quality gap 79

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible£25.66

avg listing price — sweet spot $15–$100

Price range

Great£10.70–£56.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good759.97

avg incumbent reviews — the moat a new listing must climb

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£48K

£48K/yr · 117K searches

Growth

Bad-33.9%

90-day search growth — must beat 0% to launch