62
bed bug bomb
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Growth
Good+57.8%90-day search growth — must beat 0% to launch
Avg price
Good£14.72avg listing price — sweet spot $15–$100
Price range
Good£4.29–£28.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,355avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay£109K£109K/yr · 89K searches