58
bbq shelter
Worth a lookShows a thin review moat (52 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Incredible52.15avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Growth
Great+101.9%90-day search growth — must beat 0% to launch
Competition
Great32%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Okay£180.46avg listing price — sweet spot $15–$100
Market size
Bad£35K£35K/yr · 113K searches
Price range
Bad£48.24–£1170.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale