68
bbq cover
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+193.6%90-day search growth — must beat 0% to launch
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Market size
Good£699K£699K/yr · 892K searches
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good£7.02–£25.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.35avg listing price — sweet spot $15–$100
Review moat
Bad4,850.33avg incumbent reviews — the moat a new listing must climb