53
bathroom sink plugs
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but prices mostly outside the sweet spot ($2.44–$11.62) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,180.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad£96K£96K/yr · 224K searches
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Avg price
Bad£5.73avg listing price — sweet spot $15–$100
Price range
Bad£2.44–£11.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand