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banana case
Skip itPrices mostly outside the sweet spot ($3.36–$9.57) — this niche doesn't clear our bar today.
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great482.19avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£5.83avg listing price — sweet spot $15–$100
Market size
Bad£50K£50K/yr · 68K searches
Price range
Bad£3.36–£9.57cheapest to priciest tracked listing — scored on the share inside $15–$100