38
balloon arch tape
Skip itPrices mostly outside the sweet spot ($2.57–$4.17) — this niche doesn't clear our bar today.
Conversion
Incredible22.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great459.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£33K£33K/yr · 49K searches
Avg price
Bad£3.05avg listing price — sweet spot $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad£2.57–£4.17cheapest to priciest tracked listing — scored on the share inside $15–$100